Sprint discontinuing Broadband Direct

 

For all of you who signed up for the much-loved, hard-to-get,  Sprint Broadband Direct service, we have the solution to your newly found problem...


Learn "Why Sprint is discontinuing their Broadband Direct service?"

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What's the scoop?...

Sprint's telling their customers that as of July 31 (possibly sooner depending on the market) that it will be discontinuing their  broadband Direct service due to the result of a recent FCC action and spectrum policy decision.

Emails Read:
"As the result of a recent FCC action, Sprint will no longer have access to the spectrum used to operate our Sprint Broadband Direct Service in your area. Due to this FCC mandate, Sprint will discontinue your service by 6/30/2008. This discontinuance of service will also affect your EarthLink email account. Please contact EarthLink directly if you choose to continue with their service."

Broadband Direct service, offered to only a select few cities, required customers to mount a 14-inch diamond-shaped antenna on their roof, allowing them to receive a
ADSL-class service.

Now with Sprints BB Direct termination, they are emailing the remaining line-of-sight-based wireless broadband users  that they can change out "BB Direct" service to
EV-DO. This "plan" has been looked at as an inconvenience and hassle. Many customers feeling that the BB Direct service has served as a bit of a bait and switch maneuver, since the product Sprint has offered in its place (EV-DO) has a pretty hefty increase in price.

Customers are also up in arms regarding the lack of  support/service provided to BB Direct customers with taking down equipment from roofs and disposal efforts. It has been mentioned by customers that Sprint has been saying "We do not have the man power for this type of cleanup."

Additional quotes from an article about Sprint located at Bloomberg.com state:

"lost more than a million customers last quarter, said it may sell some assets after its net loss swelled to $505 million...."

"...Chief Executive Officer Dan Hesse, 54, is firing 4,000 workers, closing outlets and discounting wireless phone plans after the stock lost more than half its value in the past year. Sprint had a $29.2 billion loss in the fourth quarter"

"He also plans to close about 125 of Sprint's company-owned stores"

Full Sprint Broadband Direct discussion forum

 

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